The University of Texas System
On the media launch day, reporters could find all the facts to ensure accurate and complete coverage.
Media Campaign / Website / Marketing Strategy / Marketing Research / Writing/Editing / Project Management
The University of Texas at Austin
Over 14 months, we completed more than 20 projects for the opening of a new conference center and hotel, including a major website revision and competitive advantage analysis. We established contact with 150 national, regional, state, local and campus media outlets that resulted in 48 earned media placements during the center’s first year of operation.
Media Campaign / Marketing Strategy / Marketing Research / Writing/Editing / Project Management
The University of Texas Rio Grande Valley
UT Rio Grande Valley formed a team to respond to the City of Austin’s need for workshops on cooperative business and housing topics. We created an annual marketing strategy and promoted courses to targeted media. Our 2022 media pitch on the co-op housing one more than doubled its 2021 registrations.
